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A solo ad is an email ad sent out to a list of responsive email leads. If you want to market a solo ad, you need to understand what to expect from the ads. In layman’s terms, a solo ad is a promotional advert that an e-mail list owner will send to their audience on your behalf (often for a fee). 5 billion and is projected to grow to $640. The UK's Leading ROI-Driven Digital Agency. 5. The owner of the email list will then send an email on your behalf to some subset of their list. Expect to pay for traffic on a per-click basis. Outsmart the competition with best-in-class digital marketing services. How To Find A Solo Ad Provider. There’s no “me. These agencies leverage their expertise in various aspects of marketing, such as strategy planning, creative design, branding, digital marketing, social media management, website development, search. . 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